Marketing of a New Self Storage Facility

Market Research, Google, Social Media, Offline Marketing

This training is for anyone who is opening a new self-storage facility, whether it is the first one or another branch in an existing chain. This webinar covers all the marketing considerations that a new site opening triggers, with practical advice on how to maximise the impact and conversions from the launch. 

The webinar is 2 hours and is split in the following sections: 

Market research

  • How do you determine your target market?

  • How can you get to know the new area?

  • The value of business networking before your opening. 

Google for your new site

  • Making the most out of your Google My Business setup. 

  • Optimising your website. 

  • Getting local business listings and local directories. 

  • Building links for SEO. 

  • Google Ads for your new site. 

Social media for your new site

  • Updating your social media accounts.

  • What social media structure works best as your business grows.

  • The balance between central and local social media actions.

Offline marketing for your new site

  • Building-related marketing.

  • Flyers and other printed marketing. 

  • PR and telling a good story. 

  • How to generate that opening buzz. 

The training is finished off by a Q&A of approx. 30 mins where delegates can ask any questions they may have around their new site opening.

 

Details

Date: 18 Aug (Thu)

Time: 15:00 - 17:00 (HK time, GMT+8)

Venue: Online

Language: English

Remarks:

For any queries, contact Heily Lai (heilylai@selfstorageasia.org).

 
 

Christel Land

Founder, Clover Four

Europe #1 Self Storage Sales Expert

Christel has over 13 years’ experience in the self-storage industry, both as an operator and as a supplier. She has specific experience in marketing strategy, IT and management. She is the author of ‘The Cutting Edge of Self-Storage’ book series, with the first release in 2019 of ‘Sales & Service’. She is also a regular trainer and speaker for the European self-storage associations. She usually speaks on topics relating to sales, marketing, leadership and business growth. She does this drawing on her extensive professional and educational background in the growth of small and medium sized businesses.

 
 

Ben Hook

Ben has been managing Google Ads for self storage businesses for over a decade and in that time has learned plenty about what works and what doesn’t when it comes to marketing to storage customers. Seeing how effective working exclusively in one industry can be, he set up Storist, a marketing agency that focuses on providing digital marketing services to self storage businesses. 

Ben’s session on Google Adwords assumes a basic understanding of what Google Ads is, and how to create campaigns, ads and keywords. This is ideal for people who have set up a Google Ads account and are looking for tips on making it more effective.