Lock+Store Wins Singapore Prestige Brand Award 2024, Celebrates Employees as Best Brand Ambassadors

Lock+Store has clinched the prestigious Singapore Prestige Brand Award (SPBA) 2024. The SPBA, co-organized by the Association of Small, Medium Enterprises and Singapore’s flagship Chinese language newspaper Lianhe Zaobao, is supported by Enterprise Singapore and the Intellectual Property Office of Singapore (IPOS). This award is one of the longest-running and most esteemed branding honors in Singapore, recognizing brands that have been developed and managed effectively through strategic branding initiatives since its inception in 2002. To date, the SPBA has honored over 450 brands.

Helen Ng, CEO of Lock+Store, was on stage to receive the award from Minister for Digital Development and Information Josephine Teo. In an interview with Lianhe Zaobao, Helen emphasized the importance of providing warm, professional, and personalized service to customers. She highlighted that the self-storage industry is not a quick-money venture but one that requires gradual reputation building and long-term cultivation.

Helen recounted that when she first entered the industry, there was limited understanding of self-storage spaces. However, with shrinking residential spaces and the growth of e-commerce, self-storage has become more widely recognized and utilized, particularly by startups seeking flexible cost management solutions. A survey by Self Storage Association Asia-JLL noted a 14% year-on-year increase in the usage of self-storage services by Singaporean enterprises in 2024.

Helen credited her friend and mentor, Sam Kennards, founder of Australia's largest private self-storage company, Kennards Self Storage, for inspiring her career. She learned from him that the self-storage industry requires a long-term mindset and a lasting sense of responsibility towards employees and clients. Many employees at Kennards have worked there for over 20 years, reflecting this enduring commitment.

Employees as the Heart of the Brand

Following Kennards' influence, Helen believes that a sincere attitude and happy work environment lead to employees taking pride in their work and naturally delivering friendly service to customers. "Employees are our best brand ambassadors, showcasing warm, professional, and dedicated service spirit—qualities frequently mentioned in our Google reviews," she remarked.

Winning the Singapore Prestige Brand Award 2024 in the “Established Brands” category has filled the entire company with pride. Helen added, "This not only affirms our brand-building journey but also reflects the team's relentless pursuit of excellence. At the same time, this honour motivates us to continue setting new benchmarks for the self-storage industry."