NEW Self Storage Sales Training

This training is for anyone who works with sales in the self-storage industry. The first two days (Module 1) are centered around practical, hands-on skills for people who are customer facing in the industry. The third day (Module 2) is around more advanced sales skills and also talks about aspects of sales management. As such, the 3 days can be taken as a whole, for a complete immersion in self-storage sales, or if you have been to the sales training course last year, you can choose only one of the modules aimed specifically at your role in self-storage sales.

Christel Land

Founder, Clover Four

Europe #1 Self Storage Sales Expert

Christel has over 13 years’ experience in the self-storage industry, both as an operator and as a supplier. She has specific experience in marketing strategy, IT and management. She is the author of ‘The Cutting Edge of Self-Storage’ book series, with the first release in 2019 of ‘Sales & Service’. She is also a regular trainer and speaker for the European self-storage associations. She usually speaks on topics relating to sales, marketing, leadership and business growth. She does this drawing on her extensive professional and educational background in the growth of small and medium sized businesses.

Previous feedback from our members:

“It has been an awesome experience. So rich in information and tip and tricks. So refreshing to be getting sales advice that is focused on the self-storage industry and not generic sales advice…

DOUBLE THUMBS UP!”
— Hamzah Mango, CEO, Easy Storage Jordon
“Thank you Christel! During these three days, this is a good sales training program that helps us to review and recap develop sales skills and techniques needed to approach cold leads, create new sales opportunities, close deals, and build rapport with clients and customers.”
— Oliver Leung, Chief Operations Officer, RedBox

Training Details

Module 1

Date: 8 - 9 March 2022 (Tue, Wed)

Time: 15:00 - 17:00 (HK time, GMT+8)

Module 2

Date: 10 March 2022 (Thu)

Time: 15:00 - 17:00 (HK time, GMT+8)

Venue: Online

Language: English

Remarks:

1. Training details are subject to change and SSAA reserves the right to amend as required right up to and during the event.

2. For any queries, contact Heily Lai (heilylai@selfstorageasia.org).

Module 1, Day 1: Foundational

  • Learn a simple sales model that you can use for closing sales and handling objections. 

  • How to build trust in the sales situation.

  • Which questions to ask when in order to maximise your chances of closing the sale. 

  • How to change your mindset around sales, if this is getting in your way. 

Module 1, Day 2: Foundational

  • The Four Customer Types, based on the world-renowned DISC behavioral profiling system. 

  • All the Dos and Don’ts for each customer type, so that you can adapt your pitch to each customer you encounter. 

  • A simple model for handling objections and a run through of the most common objections we face. 

Module 2, Day 3: Sales Management / Advanced

  • Using the model of customer types, who should we target when we recruit team members for sales positions in self-storage?

  • In what way does the lack of market awareness work in our favour when we are selling. 

  • Which KPIs should we be tracking in our sales process.

  • Outbound phone calls and follow-ups: how to maximize conversions. 

Each session will have some exercises as well as a chance for Q&A.