Digital Marketing Training for Self Storage Professionals
This training is for anyone who works with, or wants to work with, digital marketing in the self storage industry. This course covers the basics of digital marketing, but it also gives the latest trends and heaps of practical hands-on advice about how to get the most “bang for your buck” when you are marketing in the digital space.
The course consists of 4 modules, spread over 4 days. Each module is 2 hours long, where approx. 1.5 hrs is content sharing with 2 smaller exercises included, and 0.5 hour is Q&A. 3 modules will be taught by Christel Land and one module will be taught by Ben Hook, an experienced digital marketer with over 10 years’ experience doing digital marketing for self storage businesses.
Module 1: Search Engine Optimisation
Session One: Excellent Customer Service
The fundamentals of SEO, for those who are new to this area.
Keyword research and keyword targeting.
Best practices for on page SEO.
Common technical issues that can affect rankings.
Fundamentals of off page SEO.
Tracking and measuring SEO results over time.
Module 2: Web Design and Conversions
Which parts of your website customers are more and less likely to take notice of.
What the ideal approach to calls to action on your website are.
How to express your brand effectively on your website.
The importance of speed in your website performance.
Practical tips for how to tweak your design for optimal conversions.
Module 3: Google Adwords and Pay per Click Advertising with Ben Hook
How to build your account to match your business objectives
The different ways to target storage customers
How to create more effective adverts
How to filter out irrelevant searches
Linking your accounts with other Google services
Optimising landing pages for quality and conversions
Advanced strategies to improve your ROI even further
Module 4: Social Media Marketing
Some common myths and expectations around social media marketing and whether they are true or false.
Why social media marketing and SEO are extremely similar.
The different ways you can use social media as a marketing channel.
Practical tips on how to grow organic (=not paid for) reach on the biggest social media platforms (Facebook, Instagram, LinkedIn) .
Tips for setting up effective paid advertising campaigns on social media platforms.
Training Details
Day 1
Date: 7 Sept 2021 (Tue)
Time: 15:00 - 17:00 (HK time, GMT+8)
Day 2
Date: 8 Sept 2021 (Wed)
Time: 15:00 - 17:00 (HK time, GMT+8)
Day 3
Date: 14 Sept 2021 (Wed)
Time: 15:00 - 17:00 (HK time, GMT+8)
Day 4
Date: 15 Sept 2021 (Wed)
Time: 15:00 - 17:00 (HK time, GMT+8)
Venue: ZOOM Conference
Language: English
Remarks:
1. Training details are subject to change and SSAA reserves the right to amend as required right up to and during the event.
2. For any queries, contact Heily Lai (heilylai@selfstorageasia.org).
Don’t forget to SIGN IN to get your tickets at MEMBERS RATE!
Christel Land
Founder, Clover Four
Europe #1 Self Storage Sales Expert
Christel has over 13 years’ experience in the self-storage industry, both as an operator and as a supplier. She has specific experience in marketing strategy, IT and management. She is the author of ‘The Cutting Edge of Self-Storage’ book series, with the first release in 2019 of ‘Sales & Service’. She is also a regular trainer and speaker for the European self-storage associations. She usually speaks on topics relating to sales, marketing, leadership and business growth. She does this drawing on her extensive professional and educational background in the growth of small and medium sized businesses.
Ben Hook
Ben has been managing Google Ads for self storage businesses for over a decade and in that time has learned plenty about what works and what doesn’t when it comes to marketing to storage customers. Seeing how effective working exclusively in one industry can be, he set up Storist, a marketing agency that focuses on providing digital marketing services to self storage businesses.
Ben’s session on Google Adwords assumes a basic understanding of what Google Ads is, and how to create campaigns, ads and keywords. This is ideal for people who have set up a Google Ads account and are looking for tips on making it more effective.